Starbucks has more than 705,000 followers on twitter and 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? In a blog post, marketing consultant Ayelet Noff analyzes Starbucks social behavior across the Web to come up with the secret behind its success. Her analysis includes the following elements:
- Starbucks on Twitter
- Starbucks on Facebook
- Starbucks on YouTube
- My Starbucks Idea
- Starbucks Blog entitled “Ideas in Action”
She says that overall Starbucks’s social media strategy integrates many different elements into the mix and combined together, these elements create a social media plan that works beautifully to create millions of fans for the brand and keep them involved in the brand’s doings. The brand has created a digital dialogue with its customers, enabling people to give their feedback and receive a response back from Starbucks addressing their concerns/comments. Starbucks is showing its customers and potential customers – “hey, we care about what YOU have to say.”
The full analysis is on Ayelet Noff’s post.
