Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a massive 336,000-plus. According to the company, this is the first instance of a Facebook advertiser providing a free offer though instant digital coupons. Is free the social media marketing campaign of the future?
Einstein Bros. is calling this the world’s biggest bagel giveaway, and if its hundreds of thousands of new fans cash in for their $2.50 bagel–or $840,000 worth of would-be sales–it certainly will be. Fast Company has the details here.