The New York Times‘ Stuart Elliott has a good look at a couple of social media campaigns that, as he says tongue-in-cheek, could be called “meatups.” The brands, Land O’Frost and Sara Lee Deli, both sell salami, bologna and other lunch meats.
For Land O’Frost, the campaign represents its first foray into the social media. There is a web community called Land O’Moms, where visitors can exchange recipes and parenting advice, download coupons, read articles from women’s magazines and communicate with popular mommy bloggers. Land O’Frost and the campaign also have presences on Facebook, Twitter and YouTube.
For Sara Lee Deli, its focus is its Facebook fan page , where visitors will be able to watch humorous video clips and interact with experts in fields like food preparation and family advice.
Land O’Frost in Lansing, Ill., says it was a big step into social media as only two years ago had it begun to advertise on television. The president of the company was taken aback when he first saw the proposed website for Land O’Moms because it hardly mentioned his brand. He estimates the cost of the new website is in six figures, including costs like compensating somemommy bloggers it has signed on.
The New York Times has the whole story here.
