A real-time Twitter feed on the National Hockey League’s site is increasing interaction with fans. In December, the NHL became the first in a handful of companies to launch a white-label platform from TweetMixx that aggregates tweets from Twitter on websites and blogs.
The NHL has three Twitter feeds labeled Insiders, Chatter and Links. While all provide interesting information, the one with the greatest influence comes from the Insiders’ Tab, where tweets stream from influential North American hockey writers. In Canada and the United States, the NHL-related stream on Twitter appeared in the top 10 trending topics. Those tweets feed through the TweetMixx Channel and onto the league’s site.
The NHL hopes that will intrigue advertisers., who would sponsor the feeds. Online Media Daily has more details here.
