Morton’s The Steakhouse uses Twitter, Facebook and YouTube to spread the word about the restaurant chain and its events and to keep communicating and conversing with its customers. In a wide-ranging interview that appeared in Chain Leader, Roger Drake, the restaurant chain’s senior vice president of marketing and communications, talked about some of its social media efforts.
They include a celebrity-server series, where the chain posts videos on YouTube of celebrities serving customers at its restaurants. It also posts photos on Facebook that its guests send in from special events, like the time some guests got engaged during a Valentine’s Day dinner. Facebook also is used to promote special events.
But Drake says Twitter is the best social media tool when it comes to feedback on how the restaurants are meeting its customers wishes. That’s because there’s more frequency on Twitter and the restaurant can engage in a conversation where there are a lot of exchanges back and forth. The chain is active on Twitter on a daily basis.
Drake’s conclusion: use social media to listen carefully to guests and also to get your message out.
The entire Q&A with Chain Leader Senior Editor David Farkas is here.
