All it took for Conan O’Brien to virtually sell out his upcoming nationwide comedy tour was a couple of Tweets. His team sent out Tweets about the tour to his more than 600,000 Twitter followers, telling them he was headed to their town and directing them to TeamCoco.com, which listed the venues and tour dates.
According to this account in The New York Times, the site was quickly overwhelmed by visitors. So O’Brien’s team quickly sent out another Tweet, advising people interested in tickets to go directly to the Ticketmaster website.
Most shows sold out in a matter of hours solely from the use of Twitter. O’Brien’s team did no other advertising.
