Airlines Aim Sales at Impulsive, Twitter Types

The Associated Press says that while airfares generally are higher these days, last-minute sales that ask you to fly at a moment’s notice are popping up everywhere. And, thanks to Facebook and Twitter, those sales should last all summer, according to the AP’s interview with Rick Seaney of

Airlines have realized the potential free marketing that social media provides. JetBlue, which has one of the biggest footprints on social media sites among U.S. airlines, announced a sale last Monday for travel on Tuesday and Wednesday. United Airlines launched a contest on Twitter this week that required its followers to “retweet” sweepstakes rules to be entered into a ticket giveaway.