Here’s the text of our latest press release, which went live this morning, courtesy of our partner, PR Newswire:
TWTRCON NY 2010 to Feature Panels on Location-Based Marketing, Real-Time Customer Service and Case Studies from Leading Brands
June 14 Conference Speakers Include Twitter Pioneers Martha Stewart, JetBlue, Starbucks, Whole Foods and Comcast, plus Tech Innovators Foursquare, Gowalla and Google
NEW YORK, May 26 /PRNewswire/ — Modern Media today announced that TWTRCON NY 2010 (http://twtrcon.com/), a one-day conference on the business use of Twitter taking place June 14, 2010 at the Hilton New York, will focus on how companies using the real-time web and location-based platforms are transforming businesses and driving revenue. Industry experts including Martha Stewart, Dennis Crowley (Foursquare), Marty St. George (JetBlue), Frank Eliason (Comcast) and Brad Nelson (Starbucks), among numerous others, will share best practices for implementing the real-time web to drive bottom line results.
“With Twitter, the real-time web and location-based services all driving business opportunities, we created TWTRCON to help companies figure out how to best use these technologies,” said Tonia Ries, founder and CEO of Modern Media, and host of the event. “At TWTRCON NY, we will showcase leading organizations who are utilizing Twitter and the real-time web to transform their business, and will also hear from technology experts about new trends that will affect how brands use these tools in the future.”
TWTRCON NY 2010 will feature keynotes from Martha Stewart, who will be interviewed by New York Times columnist David Pogue; from JetBlue CMO Marty St. George; and from oneforty.com founder Laura Fitton. The conference will include panel discussions and case study sessions covering:
- Location-based marketing strategies, with Foursquare co-founder Dennis Crowley, Gowalla CEO Josh Williams and Starbucks’ Brad Nelson
- The bottom-line value of the real-time web, moderated by Steve Rubel, with panelists from Domino’s Pizza, Newell Rubbermaid, Whole Foods Market and LiveStrong.org
- Customer service and real-time response, with Comcast’s Frank Eliason, PepsiCo’s Joshua Karpf, AT&T’s Shawn McPike and NASA’s Stephanie Schierholz
- Social media’s impact on the media industry, with panelists from The Huffington Post, the Associated Press, The New York Times, Syfy Digital and moderated by paidContent.org founder Rafat Ali
- Real-time search, with Google Search product manager Dylan Casey
- Twitter business case studies from Dell and TurboTax
For the complete agenda, go to http://twtrcon.com/agenda/.
TWTRCON NY, the Twitter business conference, is taking place during Internet Week New York 2010 and will be co-locating with the DMA’s Digital Marketing Days Conference.
AT&T has signed on as the anchor sponsor for TWTRCON NY. Confirmed platinum sponsors include CoTweet, Dell, myYearbook, StrongMail, Tap11 and TurboTax. Other sponsors include TweetMixx, Attensity, Crimson Hexagon, Gremln, Lyris, LiveIntent and MediaFunnel, and many more exhibitors will be part of the TWTRCON NY demo area.
TWTRCON NY 2010 is the third TWTRCON event. Registration information is available at http://twtrcon.com/register. For sponsorship information, contact Anne Weiskopf at anne@modernmediapartners.com. TWTRCON NY is produced by Modern Media, which also publishes social media case studies and statistics at Social Media at Work (http://socialmediaatwork.com/).
About Modern Media
Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue. Modern Media launched TWTRCON, the Twitter for Business Conference, in May of 2009.
Modern Media Contact:
Stacy O’Connell
VP Marketing
415.480.4114
stacy@modernmediapartners.com
