Take the A Train: Rock Band's Use of Social Media

Train, a Grammy Award-winning band, connects with its fans on social networks, according to a report on SmartBlog on Social Media.  During each show’s performance of the song “If It’s Love,” lead singer Patrick Monahan snaps a photo from the stage and tweets it.

Those tweeted photos might be compiled into a book. Fans who were at the different shows could go through and relive the event, finding photos of themselves enjoying the concert.

Train has nearly 26,000 followers on Twitter and about 322,650 friends on Facebook. The band’s website has a tab for news and a blog, as well as other social buttons, including YouTube and MySpace. Each of the band members tweet from the band’s main Twitter account, and administrative staff manages the more regular content.