Real examples of how businesses are using the real-time web and how businesses can find the real-time tools they need to keep up.
Fitton offers the basics on how to get started with a Twitter account, emphasizing the need to just ‘try stuff’, be experimental, see what works, always strive to provide real value to others– listen, learn, care serve. Set up an account, make it look good, add a nice graphic, link it to your company website so people know it’s legitimate. She emphasizes that “everything you ever learned about being a decent conversationalist applies to being on Twitter.” Listen first, and then when you start to hear requests for what you can offer, put your company out there. Twitter offers a platform to send out multiple offers a day (providing way more exposure than a weekly email) and followers can look at them when or if they want to.
As a Twitter ‘how-to’ guide, Laura offers the social media strategy of Zappos – “be real, and use your best judgment.” There are no etiquette rules on Twitter, simply what works, what catches on, and what doesn’t. Laura recommends looking for others in your profession/industry to see how they tweet, and to remember that Twitter is something really different for each person who uses and engages with it.
This video was filmed at TWTRCON NY on June 14, 2010.