TechCrunch reports that a Loopt promotion Virgin America promotion appears to have been extremely succesful.
On Tuesday, August 31, 2010, Virgin America and location network Loopt partnered to offer two-for-one tickets from California to Cancun or Los Cabos. To earn the deal, customers had to check in on Loopt at SFO, LAX, or at one of a variety of taco trucks in San Francisco and Los Angeles in a 4-hour window.
According to Loopt, 1,300 people checked in to a single taco truck in San Francisco, and 80% of those people have already bought tickets on Virgin America for flights. Loopt claims that it was Virgin’s fifth-highest revenue day ever.