According to a new study from ABI Research, advertisers are likely to spend $1.8 billion on location-based marketing programs in 2015.
ABI Research’s “Location-Based Marketing” examines the dynamics of the mobile location-based advertising market: drivers, inhibitors, key players and forecasts; it profiles consumers’ opinions, and includes case studies and a guide.
The report is available for sale from ABI; the press release linking to the report is here.
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