Location-Based Advertisers to Spend $1.8 Billion in 2015

According to a new study from ABI Research, advertisers are likely to spend $1.8 billion on location-based marketing programs in 2015.

ABI Research’s “Location-Based Marketing” examines the dynamics of the mobile location-based advertising market: drivers, inhibitors, key players and forecasts; it profiles consumers’ opinions, and includes case studies and a guide.

The report is available for sale from ABI; the press release linking to the report is here.

MediaPost has additional reporting.