28% of (Primarily) U.K. Companies Spend Nothing on Social Media

Econsultancy has released the Social Media and Online PR Report, produced in association with bigmouthmedia, which is based on a survey of more than 800 companies and agencies carried out in August and September 2010.  Respondents include client-side digital marketers and communications professionals, as well as digital and PR agencies.  72% are based in the U.K.; the remainder are evenly distributed among the U.S., Europe and “other.”

Among those surveys, 28% of companies are not spending anything on social media marketing, while a further 33% are spending less than £5,000 a year. Just 10% of companies are spending £50,000 or more per annum.

47% of companies say “the jury is still out” on social media specifically because they have not been able to measure results from their social media activity.  49% of respondents say that lack of resources is a major barrier to success, and 30% say lack of budget is a significant issue.  22% cite ‘fear of reputation issues’.

While 8% of companies have six or more staff dedicated to social media, the majority have very few people in social media roles. 29% of companies do not have any employees in the organization who are solely dedicated to social media.  Most companies have just one (32%) or two employees (17%) devoted to managing social media activity within organizations.

Access the full report (paid membership required) at eConsultancy.