In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans.
Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the U.S. and 39% in Europe. Europeans are the heaviest users of text messaging, with 82% sending a text message in June, compared to 67% in the U.S. and just 40%in Japan.
In all three markets, the top mobile social media brand mirrored the top PC-based social networking brand with Facebook leading in the U.S. and in Europe, and Mixi leading in Japan. Local brands Gree and Mobage Town were the #2 and #4 most accessed social networking brands in Japan. Twitter was the only brand to be ranked in the top four in all markets.
Top Mobile Social Networking/Chat/Blog Brands in Japan, United States and EU5 (UK, DE, FR, ES and IT) by Audience Size, June 2010
| Japan | U.S. | Europe |
| Mixi | ||
| Gree | MySpace | YouTube |
| YouTube | MSN/Windows Live/Bing | |
| Mobage Town |
Read more in comScore’s press release.
