Eventbrite, a company that powers online ticket sales, has released a report based on an in-house analysis of social sharing activity, and how it ties back to ticket purchases. Their analysis shows that sharing drives commerce.
Over the past 12 weeks, one “share” on Facebook results in $2.52 in revenue for the company, a “share” on Twitter equals $0.43, a “share” on LinkedIn equals $0.90, and a “share” through the company’s ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and the company’s email share tool, each share equals $1.78 in ticket sales. According to the report, this number has been improving every week, with the most recent four-week average equaling $1.87.
For Eventbrite, Facebook is now the #1 referring site for traffic to the company’s site, surpassing Google as people discover events that their friends are sharing and they click through to find out more. On average each Facebook share drives 11 visits back to Eventbrite.com. Averaging across all channels, one share drives over 7 visits back to Eventbrite.com.