43% of Online Retailers Are Investing in Twitter to Boost Holiday Sales

Shop.org, the online retailing division of the National Retailer Federation, has released a report based  on a survey conducted between Sept. 1 and Sept. 27 of 51 online retailers, and a companion consumer survey 2,583 consumers.  According to the report, nearly 64% of retailers expect their online sales to increase by at least 15% compared with last year’s holiday shopping season.

Online retailers are using social media to try and increase holiday sales:  73% are investing in their companies’ Facebook pages and 43% of online retailers report they have invested in a Twitter campaign or Twitter feed to help boost holiday sales.

More details at Internet Retailer.