Shop.org, the online retailing division of the National Retailer Federation, has released a report based on a survey conducted between Sept. 1 and Sept. 27 of 51 online retailers, and a companion consumer survey 2,583 consumers. According to the report, nearly 64% of retailers expect their online sales to increase by at least 15% compared with last year’s holiday shopping season.
Online retailers are using social media to try and increase holiday sales: 73% are investing in their companies’ Facebook pages and 43% of online retailers report they have invested in a Twitter campaign or Twitter feed to help boost holiday sales.
More details at Internet Retailer.
