Analytics: The Value of Being Social — How do you turn streams of data into decisions that drive bottom-line value for your organization? Presented by Avinash Kaushik, Analytics Evangelist, Google, at TWTRCON SF 10 on November 18, 2010.
The presentation can be hard to follow at times because the slides are not visible on the video. Even so, it is worth watching as Avinash is a great speaker. Many of the topics he discusses here are also covered in his blog post, Social Media Analytics: Twitter: Quantitative & Qualitative Metrics.