57% of Marketers Plan to Increase Investments in Social Media in 2011

StrongMail has released the results of its “2011 Marketing Trends”online  survey, onducted from November 18 – 29, 2010 across 925 business leaders across a wide range of industries.  According to the survey, half of businesses plan to increase their marketing budgets in 2011.  Email marketing (65%) and social media (57%) will be the top areas of increased investment in 2011, followed by Search (41%).

Integrating social media and email marketing (43%) is the third most-important email marketing initiative for 2011, after increasing subscriber engagement (52%), improving segmentation and targeting (49%).  A full 71% have already integrated email and social, or plan to in 2011.

Among social media initiatives, Facebook is the biggest priority (35%), followed by viral/referral marketing programs (22%).  Marketing via Twitter and implementing social media management technology are tied for third place (21%).  The primary goal for social media marketing initiatives is awareness building (63%), followed by loyalty acquisition (54%) and reaching new audiences (42%).

Where do you plan to invest your social media marketing budget in 2011? (check top 3)

Facebook Marketing Programs 35%
Not sure/don’t know 23%
Viral/Referral Marketing Campaigns 22%
Social Media Management Technology 21%
Twitter Marketing Programs 21%
Listening Platforms 15%
Staff 15%
I don’t have a social media marketing budget 14%
Training & Education 12%
Appending social data to customer database (Social CRM) 11%
Agency Services 7%
Other 3%
I don’t see value in social media marketing 1%

Here’s the Strong Mail press release: http://www.strongmail.com/company/news-and-events/press_120910.php

And the PDF of the survey data: http://www.strongmail.com/pdf/SM_Trends2011.pdf