According to Gartner, Inc., worldwide enterprise social software revenue will total $664.4 million in 2010, a 14.9% increase from 2009 revenue of $578.2 million. In 2011, revenue is forecast to reach $769.2 million, up 15.7% from 2010.
Enterprise social software technologies allow companies to combine features such as blogs, bookmarks, discussion forums, presence, profiles, rating engines, tagging and wikis into applications designed for specific business outcomes, including product reviews and testing, brand marketing, community development and other purposes.
Additional information is available in the Gartner report “Market Trends: Convergence Restructuring the Enterprise Social Software Market, Worldwide, 2010,” which is available on Gartner’s website at http://www.gartner.com/resId=1468722 ($2,495).
