Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%).
This is the second year that the social networking website has been the top search term overall, accounting for 2.11% of all searches. Four variations of the term “facebook” were among the top 10 terms, which together accounted for 3.48% of searches overall.