According to a survey by customer interaction consultancy Empathica, men and women use social media differently. Empathica’s survey, which was reported by Robert H. Levy at ChiefMarketer, found that men were more likely than women to be looking for information when interacting with a retail brand on social platforms (36% of men vs 28% of women). Conversely, 47% of women say that their primary reason for getting social with retail brands is to search for coupons and promotions, compared with 33% of men.
Women are also more likely to recommend a brand, product or service through a social network, with 35% doing so, compared with 28% of men. Men, on the other hand, are more likely to go social to complain: just over 2% of women indicated they were most likely to use social media to register a complaint or seek resolution to a problem, compared with 4% of men.