A recent Nielsen report indicates that the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010, bringing total US mobile video viewers to nearly 25 million by the end of 2010.
eMarketer compiles data from the Nielsen report and a survey from QuickPlay Media to reveal some interesting mobile video stats:
- Viewers 13 and up watched mobile video for an average of 4 hours, 20 minutes per month during the second half of 2010 (up from 3 hours, 21 minutes in 2009)
- More than half of mobile video viewers surveyed had been using the medium for less than one year
- 77% of those surveyed were watching more mobile TV and video now than a year earlier
- Viewers were 9 percentage points more likely to say they were weekly mobile video viewers (vs. last year)
- Viewers were 10 percentage points more likely to say they watch daily (vs. last year)
See the eMarketer article for more details.
