As brands compete to create amusing and creative online videos in the hopes that they will go viral (a la Old Spice), T-Mobile‘s strategy was simple and brilliantly effective. Take a video that already went viral with 64 million YouTube views – JK Wedding Entrance Dance – and spoof it with content that never fails to captivate audiences: a royal wedding.
As Mashable asks, “Why didn’t anyone else think of this?” T-Mobile even hired look-alikes to play the part of the (dancing) royal family.
The video went up on April 15 and has already garnered over 6 million views on YouTube, 530 ‘likes’ and 156 comments on T-Mobile’s Facebook site.
[iframe title=”YouTube video player” width=”640″ height=”390″ src=”http://www.youtube.com/embed/Kav0FEhtLug” frameborder=”0″ allowfullscreen/]
How is your brand using online video?