T-Mobile’s ‘Royal Wedding’ Video Gets Over 6 Million Views in 5 Days

As brands compete to create amusing and creative online videos in the hopes that they will go viral (a la Old Spice), T-Mobile‘s strategy was simple and brilliantly effective.  Take a video that already went viral with 64 million YouTube views – JK Wedding Entrance Dance – and spoof it with content that never fails to captivate audiences:  a royal wedding.

As Mashable asks, “Why didn’t anyone else think of this?”  T-Mobile even hired look-alikes to play the part of the (dancing) royal family.

The video went up on April 15 and has already garnered over 6 million views on YouTube, 530 ‘likes’ and 156 comments on T-Mobile’s Facebook site.

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