Mobile Web Users in Western Europe Expected to Double by 2015

A report released this month by eMarketer projects that the number of mobile phone web users in Western Europe (EU-5) will double from 2010 to 2015, reaching 94 million. Over one-third (35%) of mobile phone users will be using the web via mobile by 2015.

eMarketer states that “mobile ad spending is set to rise accordingly” across the region.