A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year. The primary social media goal for these marketers is to increase Facebook “Likes.”
The poll was given to a group of ad agency executives and marketers from firms including Bank of America, Colgate-Palmolive, Mini USA, and others in February. Other findings include:
- 35% of respondents said gaining more Facebook “likes” is their main goal in 2011
- “Increase our presence on mobile” was the second most popular, with 22% of respondents
- Brands cited for “effectively getting their message across via social media” included Old Spice (15%), Pepsi (8%), Starbucks (7%) and Ford (6%).
- Half of respondents use a mix of in-house and agency to handle social media outreach
- 80% were planning to incorporate iPads into marketing strategies, with iPad-based advertising and/or an iPad-based app this year (20% were “not planning much” of either)
- 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year
See the full article in Mashable for more details.