Gaining Facebook ‘Likes’ is #1 Social Media Goal for 35% of Marketers

A poll by Mashable and Effie Worldwide reveals that 70% of marketers plan to increase their social media budget by more than 10% this year.  The primary social media goal for these marketers is to increase Facebook “Likes.”

The poll was given to a group of ad agency executives and marketers from firms including Bank of America, Colgate-Palmolive, Mini USA, and others in February.  Other findings include:

  • 35% of respondents said gaining more Facebook “likes” is their main goal in 2011
  • “Increase our presence on mobile” was the second most popular, with 22% of respondents
  • Brands cited for “effectively getting their message across via social media” included Old Spice (15%), Pepsi (8%), Starbucks (7%) and Ford (6%).
  • Half of respondents use a mix of in-house and agency to handle social media outreach
  • 80% were planning to incorporate iPads into marketing strategies, with iPad-based advertising and/or an iPad-based app this year (20% were “not planning much” of either)
  • 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year

See the full article in Mashable for more details.