Bravotv Case Study from #RLTM NY 11 [Best of the Backchannel]


Part 6 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets are from the case study titled “Twitter on TV: Will Integrating Realtime Content Get Big Ratings?”  The speakers were Bravo Digital Media‘s Executive Vice President Lisa Hsia and Wiredset and Trendrr CEO and Founder Mark Ghuneim.

@nwjerseyliz: #RLTM Now hearing Lisa Hsia (from @BravoTV) and @MarkGhuneim (WiredSet) about Twitter & TV.


@RealtimeReport: Lisa Hsia says realtime social tv has really paid off for @Bravotv #RLTM

@AmyVernon: .@BravoTV was first network to introduce the “second stream” – bringing twitter in to create an online viewing party. #rltm

@AmyVernon: Did polls, a “Tweet heat” realtime competition on Real Housewives. #rltm

@SocialFlow:  Paying attention to those who watch and tweet– @bravotv has highest level of “dual screen” viewing. #RLTM

@AmyVernon: Fans seemed to want access to talent AND to each other. @BravoTV #rltm

@AmyVernon: People like to see their name and comment on-air. They’d tweet about it, then you’d get a surge of traffic. #rltm

@AmyVernon: 40% of mobile users tweeting with the hashtag weren’t watching, but rather wanted to catch up & find out what was going on. @BravoTV #rltm

@AmyVernon: For TV, the holy grail is still ratings. That’s where the $ is. But last season of Real Housewives, ratings grew 10% due to realtime #rltm

@MrShri: @AmyVernon I think seeing your name on any media is a validation like no other. @BravoTV #rltm

@AmyVernon: When the iPad came out, the idea a “co-viewing app” was born. You watch while you watch. Where’s Xzibit? #rltm

@AmyVernon: .@BravoTV – track all tweets relating to all shows, characters, hashtags, all the time. #rltm

@TheRealCherylM: Wow, v impressed with @bravotv – love the Tweet Tracker #RLTM

@nwjerseyliz: #RLTM Importance of acknowledgement (companies RTing user comments) that rewards viewers who are talking about shows.

@AmyVernon: .@BravoTV offers fans the hashtags to use to help track the convo. #rltm

@nwjerseyliz: #RLTM Really impressive tools @BravoTV has set up for social TV viewing and viewer interaction. Almost too much to absorb.

@rachellevi: real-time is important because it’s only increasing in magnitude – @MarkGhuneim #rltm

@RealtimeReport: Over 1 million fans participated in ‘tweet battles’ about Top Chef via @Bravotv #RLTM

@rachellevi: . @bravotv shows are events #rltm

@TheRealCherylM: Wow, MTV Awards got 1M tweets before the show even aired… #RLTM

@AmyVernon: What does an hour of TV look like on Twitter? First peak: 15 minutes before airtime. Final is “scenes from next week” @MarkGhuneim #rltm

@AmyVernon: Swam behavior is prevalent with TV on Twitter. Enough data to make sense of social TV. Trendrr contextualizes the engaged consumer #rltm

@rachellevi: “the heat of the swarm is where it’s really at” – @MarkGhuneim #rltm

@AmyVernon: Starting to see shows without high gross ratings points start to trend on Twitter. @MarkGhuneim #rltm

@TheRealCherylM: Openness and degree of realtime posting affect how well a platform will serve an event or tv program #MarkGhuneim #rltm

@RealtimeReport: Wiredset’s @MarkGhuneim talked about the heat of the (realtime) swarm, via groupon, @foursquare swarms, or @Bravotv show watching #RLTM

@pedrohernandez: Addicted to #RLTM today, esp @amyvernon’s tweets – great insights