Part 9 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture key points from the Realtime Tools session titled “Managing the Social Business,” with #RLTM NY sponsor ExactTarget’s Senior Vice President and General Manager, Social Media Lab Jesse Engle. Check out more of our Best of the Backannel posts here.
@nwjerseyliz: #RLTM Now, Jesse Engle, formerly of @CoTweet, now with Exact Target (@engle) on RealTime Tools: Managing the Social Business
@engle: According to @fredwilson, email is social media’s secret weapon. http://j.mp/jts4pP #rltm
@amyvernon: How do we get social media out of the silos it’s in today and integrate it with other channels? @engle #rltm
@engle: Despite claims to the contrary, social media has actually increased our use of email. http://j.mp/jeoV1I #rltm
@AmyVernon: Heckler in the audience asks how do you get people to read email. Not a believer. #rltm
@AmyVernon: Email is probably the ONE online activity that everyone participates in. @engle #rltm
@AmyVernon: Social networks use your email tremendously – notifications, signup, etc. @engle #rltm
@megclark: Today, email consumption is highest amongst those active in Social Media. via @engle @exacttarget @cotweet #rltm
@AmyVernon: 75% of social users tell company that email is best way to communicate with them. @engle #rltm
@AmyVernon: More than half of online users check email before doing anything else after getting up in the morning. @engle #rltm
@AmyVernon: Of course, for those who don’t get up until afternoon? Not so sure. http://instantrimshot.com #rltm
@engle: People expect different things from email, Facebook and Twitter. Get the skinny here: http://j.mp/jlyJzK #rltm
@AmyVernon: Goals: Turn email subscribers into fans & followers. @engle #rltm
@megclark: Today, email consumption is highest amongst those active in Social Media. via @engle @exacttarget @cotweet #rltm
@TheRealCherylM: Social campaigns a good way to acquire new subscribers @engle #RLTM
@AmyVernon: Mine your social data to drive relevancy and reach influencers. The email address can be the key to identifying them. @engle #rltm
@brightmatrix: #RLTM E-mail will continue to be used as key data point until social profiles can be universal (platform-agnostic), too. Remember AOL?
@AmyVernon: Arm community managers with customer intelligence – i.e., is twitterer also a member of your rewards plan, for example – @engle #rltm
UPDATED to include Jesse’s presentation:
Check out more of our Best of the Backannel posts here.
