US Mobile Internet Use to Increase 25%, Smartphone Use Nearly 50% in 2011

Just under half of the total US population will be using the internet via mobile by 2015, according to the latest estimates by eMarketer.  This year 97.3 million Americans (31%) will access the internet via their mobile phone at least once per month in 2011, an increase of nearly 25% from last year. By 2015, this number is expected to reach over 156 million.

Mobile Internet Use By Smartphone Owners, statistics via eMarketerIncreased smartphone penetration will be responsible for most of the growth in US mobile internet usage:

  • smartphones will reach 38% of mobile users and 28.8% of the overall population by the end of 2011
  • the number of smartphone users is expected to increase nearly 50% this year
  • smartphone user growth will continue at a steady double-digit pace through 2015
  • just over 90 million US consumers will own a smartphone by the end of this year; that number is expected to rise to nearly 150 million in 2015

The eMarketer estimates of mobile internet usage include people of any age who access the internet from a mobile browser or installed application, at least once per month.