58% of IT Buyers Use Social Media to Make Tech Buying Decisions

IT Buyers use Social Media to make technology purchasing decisions58% of corporate IT decision makers use social media to obtain information for technology purchases, according to “Social Media at Work,” a new report released by UBM TechWeb this week. (Disclosure:  Modern Media, parent company of The Realtime Report, is the agency of record for UBM TechWeb and helped to prepare the report.)

Additional insights on IT buyers and social media:

  • LinkedIn and Twitter are the best places for IT decision makers to talk shop:
    • 69% are using LinkedIn for professional purposes
    • 44% are using Twitter for professional purposes
  • IT decision makers are using social media to share information about technology vendors, products and services:
    • 66% use social media to stay connected with colleagues and co-workers
    • 59% use social media to learn about new products, services and technologies
    • 47% use social media to seek advice from peers about technology purchases
  • IT decision makers spend 13% of their work-related media time on social media, the fifth-largest amount after vendor web sites (20%), tech b2b web sites (18%), tech b2b magazines (16%), and e-newsletters (14%).

The report is based on a study of the social media consumption habits and preferences of almost 650 business technology decision makers, and can be downloaded at CreateYourNextCustomer.com (registration required).


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