Social Network Stats Of The Week: Tumblr On The Rise, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Network Stats for the Week

Facebook: over 800 million users via Facebook
Twitter: over 200 million users via ReadWriteWeb
Renren: over 170 million users via iResearch iUser Tracker
Qzone: 480 million users via Wikipedia
Sina Weibo: over 140 million users via SINA Corporation
LinkedIn: 115 million members via LinkedIn
Groupon: 115 million subscribers via Reuters
Google Plus: 43 million users via Mashable
Tumblr: 30 million blogs via Tumblr
Foursquare: 14 million users via Foursquare

Please email if you have additional updates, or a social network that you feel should be on the list.

Tumblr On The Rise

Launched back in 2007, Tumblr has seen incredible growth over the last year, rising from 4.2 million unique visitors in July 2010 up to 13.4 million in July 2011, a growth rate of 218%, according to data from comScore.  eMarketer reports that more users are blogging on the site and viewing others’ posts, and “brands, media outlets and marketers are experimenting with how best to leverage this growing community.”

Some additional Tumblr stats:

  • The site average 21,280 messages and links posted per day in May 2011
  • Tumblr surpassed WordPress in number of blogs hosted in June 2011
  • According to the Tumblr blog, the site had 30 million blogs and 13 billion pageviews in September

Tumblr user demographics (via Nielsen):

  • Just over 57 percent of Tumblr users were under the age of 34 as of May 2011
  • 25.2% of users were between 35 and 49
  • 17.5% were at least 50 years old
  • The majority – 53.5% – of visitors were females
  • Female teens are more represented on Tumblr than on any of the other 9 social networks measured in Nielsen’s study

In the May 2011 report “State of the Media: Social Media Report Q3, 2011” Nielsen refers to Tumblr as “an emerging player in social media.”  The site itself is a popular conversation topic online, providing word-of-mouth messaging that fuels the site’s “viral growth.”

Fashion brands and media outlets are rapidly establishing a presence on the site, and other brand marketers are starting to take note.