New data from eMarketer examines the statistics for US moms – women with children under 18 in the household – on Facebook and other social networks for the next three years. Over two-thirds of all US moms – approximately 23 million – are on Facebook in 2011, meaning they use the site at least once a month. This is significantly higher than the 57% of general internet users who are on Facebook monthly.
69% of US mom internet users use Facebook. Out of US moms that use social networks, 87% of them are on Facebook. This year, moms make up 18% of all US social network users and 17% of Facebook users.
For social networking sites in general, 79% of moms use a social network at least monthly, compared to only 64% of internet users overall.
Moms on Facebook have become such a phenomenon that even Saturday Night Live has come up with a “D**n it, My Mom Is On Facebook!” filter for older teens/college age kids.
Is your brand reaching the mommy demographic on Facebook?