4 Ways To Boost Your Company’s Digital Marketing Strategy
The world of marketing is constantly shifting and changing, and digital marketing is no exception. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry. What exactly do customers expect when it comes to your digital marketing campaigns and strategies?
1) A Strong Social Media Presence
People live on social media. There are millions of users on Facebook alone, with Twitter, Instagram, Snapchat, and others not far behind. And, it’s not just other people that social network users are looking to connect with; they also expect to be able to follow and keep up with their favorite brands and businesses on social media. However, many businesses today make the mistake of forgetting to keep their social networking profiles active. Having a profile is great, but if you never update it, then your followers are quickly going to move onto something a little more interesting. Be sure to regularly remind your followers that you’re there by sharing great content, updating your status or tweeting, and getting back to any comments or messages that they leave.
2) Interesting Content
Content marketing is far from dead, unless it’s boring and provides no real value to the user, in which case you may as well not bother with it. Whether you’re updating your own business blog, guest posting on authority blogs in your niche, or (ideally) both, it’s important to keep your customers and readers in mind when creating content. Before you put together an article, video, infographic, or any other type of content for your audience, bear in mind their preferences, dislikes, and any issues that they appear to need help for finding a solution. This will make it easier for you to come up with content that ticks all their boxes. Single Grain is a digital marketing agency that can help you improve the content you produce.
3) Focus On The User Experience
Too many businesses are still focused solely on generating more leads and finding new ways to maximize profit. But, while there’s every reason to make revenue improvement a priority, it will be far easier to achieve this by focusing on the user experience instead. When your visitors are blown away by their visit to your site and have an awesome experience, they’ll be far more likely to buy, and everything else will simply fall into place. Be sure to provide an online experience that your visitors will want to come back to.
4) Prioritize Quality Over Quantity
Certain aspects of digital marketing tend to fall foul to a ‘quantity over quality’ approach. For example, guest posting. Although this is a very viable method of improving your outreach efforts and exposing your brand to a wider target audience, it is only useful when the content that you provide is of very high quality. It may be tempting to write as many guest posts as possible to increase your number of links. However, one high quality link is worth hundreds of low quality ones.