Loyal customers aren’t something that you come across every day. This is what most businesses are aspiring to attract, but not all know how to do it. There are several factors that could influence you attracting loyal customers which include your products, services, or customer care approach. Whatever the case, it’s crucial that you identify what you’re doing right and do more of it. To show your customers appreciation, it’s always a good idea to acknowledge them in the best way you can. On that note, you’re going to find five ideas for rewarding customer loyalty in the below article.
Thank You Notes
Whether you happen to sell products or services, giving customers a hand-written or personalized thank you note may be a great idea. You could either send one to them at random or let them accompany any products they order. This is a way of making them feel noticed as well as appreciated which would go a long way.
Send Branded Gifts
An idea to consider when it comes to rewarding customer loyalty is giving out branded gifts. This is a means of both improving your brand awareness and rewarding loyal customers. You want to give them gifts that they will remember or can use on a daily basis. A unique gift idea would be to give customers a custom magic 8 ball which you can mock up custom answers for. There is also the option of keychains, a USB or traditional notebooks.
Seeing as customers tend to like giveaways, you could show some love to the ones on your email list by hosting a monthly giveaway. This is a way of showing customers you appreciate them and rewarding them for sticking with you. You can be as creative as you want when it comes to the types of giveaways you distribute. Free products, discounts, and vouchers are all things that could potentially do well.
Host an Event
An in-store event is a way to get up-close and personal with your customers, so consider this. It’s also a way of establishing a level of exclusivity which helps customers feel special. One of the best times that you can do that is when you’re launching a product or service or for a public holiday. For people that attend, you can offer discounts or exclusives for pre-purchasing. Also, giveaways for attending are a good way to show them appreciation as well.
Try a Loyalty Program
Another suggestion would be to launch a loyalty program which is a common move amongst businesses. However, when launching a loyalty program, it’s crucial that you focus on the things that will interest your audience. With that being said, provide offers that they’ll be interested in and also, if you do a points system, be sure that it’s not too hard to earn points.
Customer loyalty is so important if you want to manage a growing business. By following the tips above and rewarding customer loyalty, you’ll have a better chance at retaining more customers.