Getting The Most Out of Social Media
With the proliferation of social media in advertising over the last few years, it’s no wonder that social media has become the dominant venue for capturing leads and advertising directly to targeted audiences.
Here we will go over a few ways you can make sure you’re getting the most out of your social media pushes, especially for those who are not too familiar with how the different platforms operate.
Interaction is key to building a back and forth with potential leads that will make people more likely to place trust in your brand and see it as an authority over others. Interactions can be fostered in many different ways, but the latest tool that’s producing great results is Live Chat, where users can interact with a live representative via text right on the web page itself.
The more positive interactions the public has with your brand and pages, the more fans and followers you get over time. Positive interactions can include a few different things like troubleshooting issues, voicing concerns, asking questions, and more that Live Chat can handle without having to rely on email correspondence.
Keeping a regular schedule for posting across all of your various platforms is a great way to keep up appearances and maintain a presence with accounts and users that follow your pages. In a way, regular social media posts from a Miami SEO company will act as advertisements themselves as they will come up in the news feeds of Facebook and Twitter users for example.
One of the worst things you can do for a new small business is to create your social media accounts and then forget to actually use them, as this will defeat the purpose of having the accounts and will only hurt your image in the long run, making it harder to get off the ground.
Try to keep up an account on just about every social media platform you can, and remember that for international purposes, many countries have their own internal social media companies, like China’s Weibo, for example.
Keep these points in mind when making more accounts:
- International Platforms
- Different Terms of Service
- Language Barriers
- Back Links
- Different Formats
Having an account on every platform only makes it easier to find your main page and your company in general, increasing your online presence and casting a bigger net in terms of snagging leads.
In terms of social media, one of the greatest recent developments in online advertising has been the ability to target ads based on multiple constraints and factors like age, sex, location, interests, and much more. This data is used to funnel users to your content because they have already expressed interest in a related product or service.
This means that your audience for social media ads will be higher in quality, and more likely to interact with your main site. Many new and highly local businesses rely on targeting ads based on location to dial-in certain neighborhoods and get more attention rom those more likely to patronize that local business.
When it comes to types of posts and online ads, the most productive in recent years has proven to be video-based ads. These ads are more expensive to produce than standard social media posts and online ads, but they also bring in the most attention and are highly shareable.
Many business owners rely on hiring an outside Miami SEO company to handle the creative side of videography and ad production. Nothing grabs attention like a catchy video, and if you can produce them well, you will see results quickly on social media.
Social Media Marketing
Social media can be hard for business owners and new advertisers to master, but practice and a varied yet measured approach will certainly produce the results you need!