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The Realtime Report
Posts by John Eckhouse
A former high-tech business journalist for 20 years, John oversees editorial research and content development for Modern Media clients, including events programming and digital media content strategies. He also programs our Realtime Conferences.
Social Media ROI: Ads Provide a Big Return for KFC
September 7, 2011
Pearl Jam Social Media Scavenger Hunt Gets 6 Million Tweets in...
August 30, 2011
A Doughy Tale of Social Media ROI: Twitter + Humor Helps...
August 23, 2011
CNET Has Increased its Facebook and Twitter Audience 6x — by...
August 22, 2011
The Whole Foods Twitter Strategy: Tweets as Fresh as the Food
August 9, 2011
Twitter Advertising Tryouts: How Four Brands Fared
August 8, 2011
REI to Start Tweeting Locally: Regional Twitter Strategy Better Aligns With...
July 20, 2011
How Twitter Turned an Unfinished Book into a Best Seller Literally...
July 8, 2011
Better Homes and Gardens CEO on Social Media: Measure Return on...
June 27, 2011
Realtime Brands And Natural Disasters: Lessons From Hardee’s and Joplin
June 22, 2011
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