Join the Real-Time Revolution
Transforming Business, Government and Non-Profits
|7:30 am||Registration & Breakfast|
|8:00 am||Pre-Conference Keynote|
|Twitter for Business 101This session will answer the questions you have about starting to use Twitter for your business. Whether you’re new to Twitter or simply looking to sharpen your skills, this pre-conference is designed to establish a common level of understanding of the basics: How is micro-sharing different from blogging or social networks? What can we use Twitter for? How do we use it to engage our audience? How do we govern Twitter use by employees? How can we measure success?
|8:50 am||Networking Break|
|9:00 am||Welcome and Overview|
|9:05 am||Keynote Interview|
|The Power of Real Time CommunitiesHow micro-blogging powers communities–and the benefits for business, government and society.
Moderator: Alan Murray, Deputy Managing Editor & Executive Editor Online, The Wall Street Journal
|Real-Time BrandsWhy every business needs a Twitter strategy to engage customers and drive revenues.
Moderator: Laura Fitton, Principal, www.oneforty.com
|10:15 am||Case Study|
|Can Twitter Save the Newspaper?A look at the role of social networks in disseminating the news.
|10:30 am||Live Case Study|
|Twitter In ActionTWTRCON DC attendees participate in a live Twitter fundraising campaign.
|10:40 am||Networking Break|
|11:10 am||Case Study|
|The BrandividualCMO Nigel Dessau will describe how Twitter provides value for AMD: the ability to talk directly to its target audience of analysts, investors, journalists, customers and enthusiasts to help build a world-class corporate brand.
|The Real-Time OrganizationHow Twitter is transforming organizational cultures and structures—and the legal, regulatory and policy issues that need to be addressed.
Moderator: David Armano, Senior Partner, Dachis Group
|12:10 pm||Real-Time Tools|
|12:15 pm||Case Study|
|Twitter and Recruiting
|12:30 pm||Real-Time Tools|
|12:35 pm||Real-Time Tools|
|Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr
|12:55 pm||Lunch and Networking Break|
|1:40 pm||Case Study|
|Twitter and Advertising
|Real-Time ResponseOrganizations use Twitter to listen to stakeholders and respond. How is real-time search changing communications, customer service and crisis management? How do you scale your organization to respond to every customer, in real time?
Moderator: Christopher J. Dorobek, Co-Anchor, Federal News Radio
|2:35 pm||Case Study|
|Twitter for Non-Profits
|2:50 pm||Case Study|
|Twitter and Branding
|3:05 pm||TWTRCON OpenMike|
Moderator: Susan McPherson, PR Newswire
|3:20 pm||Networking Break|
|Real-Time CampaignsSuccessful political campaigns focus on their supporters, not their candidate. The real-time web is powering bottom-up movements that are shaking up traditional politics and organizations. How can business, government agencies and non-profits harness the power of Twitter to achieve their campaign goals?
|Geo-location & MobilityThe real-time web is coming to your block. How will location-specific real-time information create new business opportunities?
Moderator: Rob Pegoraro, Consumer Technology Columnist, Washington Post
|The New Rules for the Real-Time BusinessWhat’s next for Twitter and other real-time micro-blogging platforms? How are life-streaming, intimacy and transparency changing the way we work – and what do organizations need to do to adjust?
Moderator: Tonia Ries, CEO, Modern Media
|5:30 pm||Closing Remarks|
|5:35 pm||Cocktails and Networking Reception|