TWTRCON NY 2010 Agenda

TWTRCON NY 2010 agenda | TWTRCON NY 2010 speakers | TWTRCON NY 2010 sponsors

7:30 am Registration & Breakfast
8:00 am Pre-Conference Keynote
Twitter for Business 101Whether you’re new to Twitter or simply looking to sharpen your skills, this pre-conference is designed to establish a common level of understanding of the basics: How is micro-sharing different from blogging or other social networks? How can organizations use Twitter? How can we engage our audiences in real-time? What are the issues around employee use? What is Twitter business etiquette?

  • Laura Fitton, Founder, and Co-Author, Twitter for Dummies
8:50 am Networking Break
9:00 am Welcome and Overview
9:05 am Panel Discussion
The Bottom Line on Real-TimeHow micro-blogging can drive bottom-line value for your business.

  • Ramon De Leon, Operating Partner, Domino’s Pizza Franchise Chicago
  • Bert DuMars, Vice President E-Business and Interactive Marketing, Newell Rubbermaid
  • Marla Erwin, Interactive Art Director, Whole Foods Market
  • Doug Ulman, President & CEO,

Moderator: Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital

9:45 am Panel Discussion
Right Time, Right PlaceMapping location-based marketing strategies.

  • Dennis Crowley, Co-Founder, Foursquare
  • Matt Galligan, CEO, SimpleGeo
  • Brad Nelson, Product Manager, Online Strategy, Starbucks
  • Josh Williams, CEO, Gowalla

Moderator: Adam Ostrow, Editor in Chief, Mashable

10:25 am Real-Time Tools Mini Session

  • Jesse Engle, CEO, CoTweet
10:30 am Real-Time Tools Mini Session

  • Michele Doyle, Senior Director, Emerging Media, StrongMail Systems
10:35 am Networking Break
11:05 am Keynote Interview
Real-Time Marketing RevolutionThrough her digital efforts and with nearly two million followers on Twitter, Martha Stewart is connecting with her customers in a personal way that’s also great for her business. Hear insights from a true media pioneer.

  • Martha Stewart, Founder, Martha Stewart Living Omnimedia

Moderator: David Pogue, Columnist, The New York Times

12:00 pm Lunch and Networking Break
1:00 pm Interview
When Twitter Trashes Your Brand (and How to Trash Brands on Twitter)

1:15 pm Case Study
The Metrics on Dell’s Real-Time Strategy

  • Stefanie Nelson, Marketing, Dell Outlet
1:35 pm Case Study
Tax Help on Twitter?TurboTax launched @TeamTurboTax this year to bring customers together with a team of more than 40 tax and tech experts on Twitter.

  • Chelsea Marti, PR & Social Media Manager, TurboTax
1:45 pm Panel Discussion
Customer Service is the New MarketingThe rewards and the perils of real-time response.

  • Frank Eliason, Director Digital Care, Comcast
  • Joshua Karpf, Manager, Digital Communications, Pepsico
  • Shawn McPike, AT&T
  • Stephanie Schierholz, Social Media Manager, NASA

Moderator: Phil Terry, CEO, Creative Good

2:25 pm Real-Time Tools Mini Session
Tap 11

  • Adam Zbar, CEO, Tap11
2:30 pm Real-Time Tools Mini Session

  • Maria Ogneva, Director of Social Media,  Attensity
2:35 pm Networking Break
3:05 pm Panel Discussion
Real-Time Media BrandsThe real-time web is changing how media brands create content and connect with their audiences. Technology, editorial, marketing and business executives from leading media brands will discuss their business strategies.

  • Paul Berry, CTO, Huffington Post
  • Eric Carvin, Social Networks and News Environment Editor, Associated Press
  • Cynthia Collins, Director of Digital Marketing, New York Times
  • Craig Engler, Senior Vice President and General Manager, Syfy Digital

Moderator: Rafat Ali, Publisher and Editor,

3:45 pm Real-Time Tools Mini Session

  • Geoff Cook, CEO,
3:50 pm Real-Time Tools Mini Session

  • Chris McGill, CEO, Mixx
3:55 pm Panel Discussion
The Real-Time Toolbox: What’s Next?What are the essential real-time business applications and tools—and what’s coming next from the real-time ecosystem?

  • Joshua Auerbach, Senior Vice President, betaworks
  • Ryan Bell, President, Gremlin
  • Dave Hendricks, LiveIntent
  • Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon
  • Michele Dundas Macpherson, MediaFunnel

Moderator: Laura Fitton, Founder,

4:25 pm Interview
How Real-Time is Changing SearchHow is social media changing the rules of search marketing?  And what are Google’s plans for real-time search?

  • Dylan Casey, Search Product Manager, Google

Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i

4:45 pm Case Study
Real Time Information, Instant Decision-MakingHow data processing and analytics are changing business models, from capital markets to eCommerce

  • Mark Palmer, CEO, StreamBase Systems
5:00 pm Open Mike
Three TWTRCON NY attendees get to present their ideas.  Which three? Attendees will vote among the entries onsite.
5:10 pm Keynote
Social Media, with Emphasis on the SocialDon’t let the buzzwords fool you: Using the skills you learned today as a tool to build your brand.

  • Marty St. George, Senior Vice President Marketing and Commercial Strategy, Jet Blue Airways
5:45 pm Cocktails and Networking Reception
7:00 pm TWTRCON / Dell  TweetUp at Ruby Foo’s Times Square – open to all TWTRCON NY attendeesGrab a free ticket here:
9:30 pm TWTRCON / MVMT RapUp, sponsored by ToyotaThe Blue Owl / 196 Second Avenue