|7:30 am||Registration & Breakfast|
|8:00 am||Pre-Conference Keynote|
|Twitter for Business 101Whether you’re new to Twitter or simply looking to sharpen your skills, this pre-conference is designed to establish a common level of understanding of the basics: How is micro-sharing different from blogging or other social networks? How can organizations use Twitter? How can we engage our audiences in real-time? What are the issues around employee use? What is Twitter business etiquette?
|8:50 am||Networking Break|
|9:00 am||Welcome and Overview|
|9:05 am||Panel Discussion|
|The Bottom Line on Real-TimeHow micro-blogging can drive bottom-line value for your business.
Moderator: Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
|9:45 am||Panel Discussion|
|Right Time, Right PlaceMapping location-based marketing strategies.
Moderator: Adam Ostrow, Editor in Chief, Mashable
|10:25 am||Real-Time Tools Mini Session|
|10:30 am||Real-Time Tools Mini Session|
|10:35 am||Networking Break|
|11:05 am||Keynote Interview|
|Real-Time Marketing RevolutionThrough her digital efforts and with nearly two million followers on Twitter, Martha Stewart is connecting with her customers in a personal way that’s also great for her business. Hear insights from a true media pioneer.
Moderator: David Pogue, Columnist, The New York Times
|12:00 pm||Lunch and Networking Break|
|When Twitter Trashes Your Brand (and How to Trash Brands on Twitter)|
|1:15 pm||Case Study|
|The Metrics on Dell’s Real-Time Strategy
|1:35 pm||Case Study|
|Tax Help on Twitter?TurboTax launched @TeamTurboTax this year to bring customers together with a team of more than 40 tax and tech experts on Twitter.
|1:45 pm||Panel Discussion|
|Customer Service is the New MarketingThe rewards and the perils of real-time response.
Moderator: Phil Terry, CEO, Creative Good
|2:25 pm||Real-Time Tools Mini Session|
|2:30 pm||Real-Time Tools Mini Session|
|2:35 pm||Networking Break|
|3:05 pm||Panel Discussion|
|Real-Time Media BrandsThe real-time web is changing how media brands create content and connect with their audiences. Technology, editorial, marketing and business executives from leading media brands will discuss their business strategies.
Moderator: Rafat Ali, Publisher and Editor, paidContent.org
|3:45 pm||Real-Time Tools Mini Session|
|3:50 pm||Real-Time Tools Mini Session|
|3:55 pm||Panel Discussion|
|The Real-Time Toolbox: What’s Next?What are the essential real-time business applications and tools—and what’s coming next from the real-time ecosystem?
Moderator: Laura Fitton, Founder, oneforty.com
|How Real-Time is Changing SearchHow is social media changing the rules of search marketing? And what are Google’s plans for real-time search?
Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
|4:45 pm||Case Study|
|Real Time Information, Instant Decision-MakingHow data processing and analytics are changing business models, from capital markets to eCommerce
|5:00 pm||Open Mike|
|Three TWTRCON NY attendees get to present their ideas. Which three? Attendees will vote among the entries onsite.|
|Social Media, with Emphasis on the SocialDon’t let the buzzwords fool you: Using the skills you learned today as a tool to build your brand.
|5:45 pm||Cocktails and Networking Reception|
|7:00 pm||TWTRCON / Dell TweetUp at Ruby Foo’s Times Square – open to all TWTRCON NY attendeesGrab a free ticket here: http://twtrcondell.eventbrite.com/|
|9:30 pm||TWTRCON / MVMT RapUp, sponsored by ToyotaThe Blue Owl / 196 Second Avenue|