TWTRCON SF 2009 Agenda

Tweet your program suggestions and speaker ideas to #twtrcon. This is our working agenda. We will continue to fine-tune the sessions.

Saturday, May 30

7:00 pm Pre-party

140 Smiles Launch Party

Take part in this groundbreaking Twitter-based fundraising campaign to provide 140 Smiles to children born with facial deformities. Prizes will be given throughout the night for those who raise the most smiles through Twitter each half hour. For more details and to RSVP:

  • Location: Le Colonial, 20 Cosmo Place, San Francisco

Sunday, May 31

7:30 am Breakfast and Registration
8:00 am Pre-Conference Keynote

Twitter for Business 101

This entry-level session will answer the questions you have about starting to use Twitter for your business. Whether you’re new to Twitter or simply looking to sharpen your skills, this pre-conference is designed to establish a common level of understanding of the basics: What does Twitter do?  How is micro-sharing different from blogging or social networks?  What can we use Twitter for?  How do we use Twitter to reach our audience?  How do we govern Twitter use by employees?  How can we measure success?

  • Laura Fitton, Founder, Pistachio Consulting and Co-Author, Twitter for Dummies
9:00 am Program Begins

How Twitter Will Change Your Tomorrow

Twitter will transform the way you do business, in more ways than you can imagine.

  • Guy Kawasaki, Co-founder, Alltop
Case Studies

Marketing at the Speed of Twitter

How leading brands are using Twitter to engage customers and build communities.

  • Porter Gale, Vice President of Marketing, Virgin America
  • Seth Greenberg, Director, Online Advertising & Internet Media, Intuit
  • Jeramie McPeek, VP, Interactive Services, Phoenix Suns
  • Vicky Harres Akers, Director of Audience Development, PR Newswire

Moderator: Tonia Ries, CEO, Modern Media

Networking Break and Guy Kawasaki Book Signing
Case Studies

Twitter to the Rescue!

How to solve problems and deliver great customer service in 140 characters or less.

  • Jeremy Pepper, PR Manager, Boingo Wireless
  • Ed Terpening, VP, Social Media Marketing, Wells Fargo
  • Frank Eliason, Director Digital Care, Comcast

Moderator: Rafe Needleman, Editor, WebWare, CNet

Your Brand is a Person

Building a personal brand – and using that brand to build your business.

  • MC Hammer
  • Stefanie Michaels, Adventure Girl

Moderator: Gina Smith, Author


User-Generated Networking Sessions

Tweeting for Dollars

How companies large and small are using Twitter to win customers and drive revenue.

  • Mike Prasad, Brand/New Media Director, Kogi BBQ
  • Beth Mansfield, Public Relations Manager, Carl’s Jr.
  • Stefanie Nelson, Marketing, Dell Outlet

Moderator: Bob Pearson, President, The Blog Council


Twitterville Tales

The value of global neighborhoods.

  • Shel Israel, Author, Twitterville

It Ate the Corporate Manual

Do you need a Twitter policy?  What are the legal, IT and other organizational pitfalls — and how do you avoid them?

  • Richard Brewer-Hay, Chief Blogger, eBay
  • Jeannette Gibson, Director of New Media, Cisco
  • Brian Solis, Principal, FutureWorks

Moderator: Laura Fitton, Founder, Pistachio Consulting and Co-Author, Twitter for Dummies

Networking Break

A Conversation with Twitter

Twitter is currently researching business uses and how organizations are using Twitter to create value. Anamitra will share insights into the process and ask for your

  • Anamitra Banerji, Product Management, Twitter

The Future of Twitter

  • Steve Rubel, SVP, Director of Insights, Edelman Digital

Let’s Cut to the Chase

Getting beyond the hype: what will be the long term value of the Twitter platform to your business?

  • Dave McClure, Startup Advisor, Angel Investor, Founders Fund
  • Jeremiah Owyang, Senior Analyst, Forrester
  • Paul Saffo, Futurist and Visiting Scholar, Stanford Media X

Moderator: Kara Swisher, Co-Executive Editor, D:All Things Digital

5:30 pm After Party


  • Curated by Natasha Wescoat
7:00 pm Conference Concludes