TWTRCON SF 2010 Agenda

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Wednesday, November 17, 2010

Thursday, November 18, 2010

7:30 am Breakfast & Registration
8:00 am
Pre-conference Keynote

Twitter for Business 101

From Twitter etiquette to integrating social media into your organization: don’t miss this overview of the fundamentals of real-time business success.

8:50 am Break
9:00 am
9:05 am
Keynote Panel Discussion

The Bottom Line on Real Time

PR, customer service, employee collaboration, sales promotions – how are companies using Twitter and other real-time platforms to deliver bottom-line results?

  • Eric Mantion, Social Media Strategy Sherpa, Intel
  • Kimarie Matthews, Vice President, Social Web and Customer Loyalty, Wells Fargo
  • Brian Solis, Principal, FutureWorks
  • Mark Yolton, Senior Vice President, SAP Community Network, SAP
  • Moderator: Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
9:45 am
Brain Pop

When Objects Send Tweets

What happens when your products start to tweet?

9:55 am

Show Me The Money

Twitter has introduced a series of services designed to let advertisers engage with its 150 million users.  What’s working—and what’s next?

  • Adam Bain, President of Global Revenue, Twitter
  • Interviewer: Kara Swisher, Co-Executive Editor, All Things Digital
10:30 am Networking Break
11:00 am
Case Study

Airlines in Real Time

Southwest Airlines is using the real-time web to sell tickets and keep passengers happy. Find out how.

  • Linda Rutherford, Vice President of Communication and Strategic Outreach, Southwest Airlines
11:20 am

Analytics:  The Value of Being Social

How do you turn streams of data into decisions that drive bottom-line value for your organization?

11:50 am
Case Study

Social Media for Social Good

From engagement to action:  finding a cause that gets fans fired up.

12:05 pm
Panel Discussion

Big Results for Small Business Real-Time Strategies

Hear from small businesses and entrepreneurs who have used real-time tools to change the rules in their industries.

12:45 pm
Case Study

Tweet for Delivery

How a fast food outlet in Pune, India uses Twitter to manage its delivery business.

1:00 pm
Real Time Tools Mini Session
1:05 pm Lunch & Networking Break
2:05 pm
Case Study

Moving Your Social Media Business Strategy to the Next Bracket

Integrating real-time strategies—the H&R Block perspective.

  • Jennifer Love, Senior Vice President of Communications, H&R Block
2:25 pm

Real Time Advertising

Will real-time advertising messages resonate–or do they alienate?  Find out how one ad network claims to deliver real-time ROI for its clients.

2:35 pm
Case Study

What Wine Goes With Bacon?

How to use Twitter to delight and excite your customers.

  • Rick Bakas, Former Director of Social Media Marketing, St. Supéry Vineyards & Winery
2:50 pm
Panel Discussion

Search Goes Social

How to get found—and find your customers—when search is real-time and search engines are extroverts.

  • Othman Laraki, Director of Geo and Search, Twitter
  • Shashi Seth, Senior Vice President of Search & Marketplaces, Yahoo!
  • Paul Yiu, Principal Group Program Manager, Bing Social Search
  • Moderator: Danny Sullivan, Editor-In-Chief, Search Engine Land
3:30 pm
Case Study

Managing Your Supply Chain in Real Time

How to let your customers drive your product distribution strategy.

3:50 pm
Real Time Tools Mini Session
3:55 pm Cookies & Networking
4:20 pm

What is Influence?

From reach to influence:  the latest research on the new rules of engagement.

  • Bernardo Huberman, Senior Fellow and Director of the Social Computing Lab, Hewlett-Packard
4:40 pm
Panel Discussion

In the Real-Time Toolbox: What’s Next?

Tools for managing your real-time business strategy

5:05 pm

Business in the Fast Lane

How Ford Motor uses social media to manage its reputation and save millions of marketing dollars.

5:30 pm Networking Reception

See agendas from previous TWTRCON events: