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Younger adults prefer to interact with brands on social media and are more likely to "Like" a brand on Facebook. But older adults deliver a higher CTR.

Younger Customers Like Brands, but Older Customers Have a Higher CTR

43% of Users Ages 55+ Have ‘Liked’ a Brand on Facebook

Clarisonic Cause-Marketing Campaign Increases Facebook Page Views by 433%

Over 60,000+ Products Have Been "Liked" on Levi.com

250 Million People Engage With Facebook on External Sites Monthly

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