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Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

Twitter's Q2 2014 results

Twitter recently announced its second quarter results for 2014, with both revenue and user growth surpassing analyst expectations. After two quarters in a row showing decelerating user growth, this quarter’s results offered great news for Twitter. The number of Twitter’s monthly active users topped 271 million (higher than the 267 million expected by analysts), for a year-over-year growth of 24%. Read →

75% of Apps Are Used At Least Seven Times Per Month

mobile apps

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to new data released by mobile marketing firm Swrve, the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. Read →

Adidas Teams With Champs Sports To Create Instagram Mini Series

Instagram is preferred social network for teensc

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. According to Adidas, this campaign is the first-ever video series designed specifically for Instagram. Read →

Customer Satisfaction: Social Media Websites Rank Among The Worst

Social media ranks at bottom for website customer satisfaction

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Read →

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

Social Media News Ticker

Tumblr users can embed Vine videos, YouTube launches a crowd-sourced music program on Sirius XM, Twitter acquires CardSpring and more: here are the latest updates in social media. Read →

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

Facebook global ad spend increases

Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.” Read →

2014 World Cup: Social Media Campaign Round-Up

World Cup tweets may help fuel faster growth for Twitter

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Check out how big brands created tons of social media buzz during the month-long tournament, including Nike, Adidas, McDonald’s and VW: Read →

Bubblews: The Social Network That Pays Users To Post

new social network Bubblews

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Read →

The TSA’s Shockingly Real Instagram Account

Instagram is preferred social network for teensc

The Transportation Security Administration (TSA) has created an increasingly popular Instagram account, displaying some of the most alarming items that haven been confiscated at security checkpoints. And there’s no shortage of images to post. The TSA claims an average of 40 firearms (mostly loaded) every week, and has found contraband including knives, grenades, rocket launchers, cannonballs and even snakes. Read →

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