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Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

ALS #IceBucketChallenge Goes Big on China's Weibo

On China’s Weibo platform, over 1.58 million users have talked about #IceBucketChallenge, and a total of 1.43 billion people have viewed posts about the topic. Read →

Realtime Marketing: How To Plan For The Moment

realtime marketing: seize the moment

When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. But how do you plan for that viral moment — and what are the risks of not doing so?
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Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

Social Media News Ticker

Twitter tests easier-to-use hashtags and acquires Mitro, Foursquare debuts a new logo and prepares major changes to its app, Instagram launches Bolt outside the US and more; here’s the latest in social media news. Read →

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

solving media fragmentation in b2b markets

The pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process. Welcome to the era of media sprawl. Read →

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

Twitter's Q2 2014 results

Twitter recently announced its second quarter results for 2014, with both revenue and user growth surpassing analyst expectations. After two quarters in a row showing decelerating user growth, this quarter’s results offered great news for Twitter. The number of Twitter’s monthly active users topped 271 million (higher than the 267 million expected by analysts), for a year-over-year growth of 24%. Read →

75% of Apps Are Used At Least Seven Times Per Month

mobile apps

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? The number of downloads is a useful metric, but it’s just a starting point: of those who download the app, how many are retained, and how often are they opening the app? According to new data released by mobile marketing firm Swrve, the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. Read →

Adidas Teams With Champs Sports To Create Instagram Mini Series

Instagram is preferred social network for teensc

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. #adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period. According to Adidas, this campaign is the first-ever video series designed specifically for Instagram. Read →

Customer Satisfaction: Social Media Websites Rank Among The Worst

Social media ranks at bottom for website customer satisfaction

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Read →

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

Social Media News Ticker

Tumblr users can embed Vine videos, YouTube launches a crowd-sourced music program on Sirius XM, Twitter acquires CardSpring and more: here are the latest updates in social media. Read →

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