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WhatsApp Hits 500 Million Active Users

WhatsApp tops 500 million users

Mobile messaging service WhatsApp just topped 500 million active users, according to the company’s blog post yesterday. Users are sending 700 million photos and 100 million videos, every single day. Read →

Celebrities and Social Media: What Are The Legal Perils For Brands?

Ellen's Oscar selfie

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. This follows on the heels of recent celebrity selfies gone viral, one from Ellen at the Oscar’s and the other from David Ortiz with President Obama, which were both marketing stunts for Samsung. What are the rules for brands hoping to post celebrity images on social media? Read →

Social Media News Ticker: Facebook Launches “Nearby Friends”

Social Media News Ticker

It’s been an interesting week for social media platforms: Twitter acquired Gnip and added more MoPub integration, Google+ opened +Post ads to all brand pages with over 1,000 followers, and Facebook launched “Nearby Friends” to help users meet up with friends when they are close by. Read →

LinkedIn Tops 300 Million Users

LinkedIn Logo

LinkedIn has reached a new milestone, announcing over 300 million members on the ‘professional’ social network — and over half of these members are from outside the U.S. Read →

Half of IT Decision Makers Use Social Media To Make Buying Decisions, #RLTM Scoreboard

How much does social media influence business technology buyers? According to new research from Tap, out of a projected 4.9 million U.S. decision makers in the tech business, more than half (2.8 million) use social media to make work-related IT decisions. Then check out this week’s #RLTM Scoreboard with all the latest social networking numbers. Read →

Which Airlines Are Most Responsive On Twitter?

Most Responsive Airlines on Twitter

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Read →

Facebook and Twitter: Out With the Old, In With the New

Megan Totka

At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. As both social giants look to roll out new ad platforms in the coming months, now is as good a time as any to reflect on what they’ve done to meet the needs of today’s businesses. Read →

Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

Social Media News Ticker

Reddit puts trending Subreddits at the top of the front page, Facebook forces users to download Messenger app, Twitter tests web notifications, launches a profile redesign, and more: check out the latest social media news. Read →

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

Instagram ranks 1st among social networks for teens

Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Read →

Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral traffic

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Read →

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