Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

Posted on July 18, 2012 by Marissa McNaughton | 3 Comments

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers thought of both shows and commercials as “bits of entertainment.” Read →

Posted in: Social Media Case Studies

Tags: alcohol industry, Bluefin Labs, food and beverage, Mike's Hard Lemonade, social media comments, social TV

Social Media Campaign: Get Zombified By Mike’s Hard Lemonade

Posted on October 3, 2011 by Marissa McNaughton | No Comments

Mike's Hard Lemonade Social Media 'Zombify' Campaign

Halloween is just around the corner, and Mike’s Hard Lemonade is taking advantage by launching the “Keep the Party Screaming” campaign, meant to promote the drink for year-round use, rather than just for the summer. The campaign features a Facebook application where users have the ability to “zombify” themselves and share the results. Read →