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Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

Posted on October 4, 2012 by Marissa McNaughton | 2 Comments
Cape Town Tourism Facebook Campaign small

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life. Read →

Posted in: Social Media Campaigns

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

Posted on September 5, 2012 by Marissa McNaughton | 1 Comment
Under Armour logo

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Read →

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Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

Posted on August 10, 2012 by Marissa McNaughton | No Comments
Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

Lexus is using social media to link the new “Unleash the LFA” campaign – promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. Lexus hopes that the contest will drive attention not only to the LFA model, but also to the brand’s Golden Opportunity Sales Event in August, where customers can find more “obtainable” luxury vehicles. Read →

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KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

Posted on August 2, 2012 by Marissa McNaughton | No Comments
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Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest geared toward 18-24 year-olds stuck still living with their parents. Will this younger demographic jump at the chance to share their experiences – on social media – to win a year’s worth of rent (and lots of KFC chicken)? Read →

Posted in: Social Media Campaigns

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Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion

Posted on February 6, 2012 by Tonia Ries | 10 Comments
Toyota is under fire for its #CamryEffect Twitter Spam campaign

Like other advertisers, Toyota spent millions on its Superbowl commercial this weekend. But instead of enjoying positive word of mouth about the new Camry, the brand is dealing with backlash against a Twitter campaign that sent unsolicited @ reply messages to users who were tweeting with Superbowl-related hashtags, inviting them to enter a contest to win a 2012 Camry. What’s worse, the tweets were sent from a series of accounts that had been verified by Twitter, provoking additional backlash against Twitter for appearing to endorse the spam campaign. Read →

Posted in: Blog, Social Media Case Studies

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Pearl Jam Social Media Scavenger Hunt Gets 6 Million Tweets in 12 Hours

Posted on August 30, 2011 by John Eckhouse | 5 Comments
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The 20-year-old rock band Pearl Jam has fans all over the world and what better way to energize them than a worldwide online and offline scavenger hunt? The goal of this social media contest (launched via Twitter): be the first to discover which Pearl Jam songs were chosen for the soundtrack of “Pearl Jam Twenty,” an upcoming documentary film about the group. Read →

Posted in: Blog, Social Media Campaigns, Social Media Case Studies

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How Converse Got 16 Million Facebook Fans By Doing “Nothing Special”

Posted on May 10, 2011 by John Eckhouse | No Comments
Converse avatar

When it comes to athletic shoes, Converse has run away with the title as the biggest sneaker brand on Facebook. Converse Chief Marketing Officer Geoff Cottrill says his advice to his company was to “do nothing special” when he first learned of its huge Facebook fan base. His directive was for his team to listen more than it talks on the social media site and to absolutely not bring its ad campaigns from other channels there. Read →

Posted in: Blog, Social Media Case Studies

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Like Us to Win! Facebook Advertisers Using Sweepstakes to Win Fans

Posted on April 27, 2011 by John Eckhouse | 1 Comment
Like Us to Win

Is it worth paying people to like your Facebook page? Evidently a number of advertisers think so, and more examples have been popping up in recent weeks. Christopher Heine of ClickZ found four examples of Facebook advertisers promoting sweepstakes that required entrants to “like” the brand’s Facebook page in order to have a chance of winning the prize. Read →

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McDonald’s Launches a Twitter Scavenger Hunt

Posted on November 12, 2010 by John Eckhouse | 1 Comment

McDonald’s has a new espresso-based drink called Caramel Mocha and plans to introduce it by holding a Twitter-based scavenger hunt in nine cities beginning November 16. The first person to find a hidden giant McCafe coffee cup in each city wins a year’s worth of free McCafe beverages. The next 100 people in each city [...] Read →

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American Greetings Launches Valentine's Day Twitter Contest

Posted on February 4, 2010 by Tonia Ries | 1 Comment

American Greetings kicked off a 12-day Twitter contest to build buzz heading into Valentine’s Day. The contest, dubbed “Follow the Love,” will include daily questions to be answered in tweets (140 characters or less) by the brand’s followers.  A winning tweet will be selected daily and awarded one $100 retailer gift card and a $250 [...] Read →

Posted in: Social Media Case Studies

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