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Blacks, Hispanics More Likely To Be On Twitter, Instagram

Demographics for major social networks

New research by the Pew Internet & American Life Project shows a demographic portrait of the users of several social media networks, and offers comparison to a similar study back in 2010. Breaking down social networking users by race, the study revealed that blacks and Hispanics are more likely to be on Twitter and Instagram, while whites are more likely to use Pinterest. Read →

Social Networking Stats: Twitter Use Doubles Among Those 55+ in France, #RLTM Scoreboard

Users 55+ Dominate Web Use of Twitter in France

In a study that examined Twitter desktop use in France, comScore discovered that the 55+ demographic accounted for the largest segment of French Twitter users in November 2012, beating out the 15-24 age group at 1.3 million to 1.2 million users, respectively. Read →

Mobile Shopping: Early Adopters Are Women, Parents, Hispanics and African Americans

Mobile shoppers: Hispanics, African Americans are adopting m-shopping technologies faster than Caucasions

When it comes to mobile shopping tools, the tech-savvy early adopter may not fit your traditional image of early adopters. African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians; women are more likely to use mobile shopping tools than men, and parents are outpacing single adults, according to the latest issue of The Checkout, a shopper behavior study conducted by The Integer Group and M/A/R/C Research. The differences are especially pronounced when comparing ethnic demographics, in spite of the fact that smartphone penetration skews lower among African Americans and Hispanics than Caucasians. Read →

Latin Americans, Women Spend More Time On Social Networks

Latin Americans, Women Spend More Time on Social Networks

Recent data from comScore examines major points about social networking in the “Top 10 Need-to-Knows About Social Networking and Where It’s Headed” report. This post focuses on how social networking is the most popular activity online, and the similarities and differences that crop up in social networking behavior across the globe. Read →

Moms on Social Networks: 87% Use Facebook

US Moms Are Big Facebook, Social Network Users

New data from eMarketer examines the statistics for US moms – women with children under 18 in the household – on Facebook and other social networks for the next three years. Over two-thirds of all US moms – approximately 23 million – are on Facebook in 2011. Read →

Mobile Video Demographics: 65% Young, 62% Male

Mobile Video Watching is Male-Dominated

New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →

Who’s Tweeting? 18% of Online Americans Send Tweets; 22% Read Them

1 in 5 Online Americans Have Tweeted

Data released in July 2011 by Polaris Marketing Research examines the use of Twitter within the US, and showed that most people who access Twitter also use it actively; 1 in 5 internet users have read a tweet in the last 60 days. See highlights from the survey on Twitter user behavior and demographics. Read →

35% of LinkedIn Users Check The Site Daily

LinkedIn Users Are Highly Engaged via Lab42 study

Now the No.2 ranked social networking site – as of June 2011 – LinkedIn has a highly engaged, profession-focused audience, according to new research from Lab42. Based on a survey of LinkedIn users in July 2011, the data reveals that 32% of users check the site several times a week, and more than a third – 35% – check the site daily. Read →

Google+ Audience Tops 5 Million in US, 2.8 Million In India

Google Plus Traffic Drops

New data from comScore estimates that Google+ has had 20 million unique visitors from launch (June 29) through July 19. The top 5 countries using the network are the US, India (a strong second with 2.8 million unique visitors), Britain, Canada and Germany. The US only accounts for 27% of the Google+ worldwide audience. Read →

44% of African-Americans & Latinos Own Smartphones in the US

Pew Internet logo

New data from the Pew Internet Project finds that over one-third of American adults – 35% – own a smartphone. Smartphone ownership is highest among the well-off, the well-educated, the (relatively) young, and non-whites. Fifty-nine percent of adults in households earning $75,000 or more have smartphones, nearly half – 48% – of those with a college degree own smartphones, and 44% of blacks and Latinos are smartphone owners. Read →

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