On February 2nd, NBA team the Golden State Warriors held their first “Social Media Night,” featuring a variety of ways for fans to engage with the team. For the first time in NBA history, players wore warm-up shirts featuring their personal Twitter handles. Read →
With the new Amex Sync program, American Express cardholders can now use a Twitter hashtag to make purchases directly on the social network. Amex cardholders were already been able to link their accounts to Facebook, Twitter, Foursquare and Xbox Live in order to receive special discounts. Since the company began providing offers and deals on Twitter a [...] Read →
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city. Four international travel bloggers were invited to stay in the city, and locals were asked to provide tips via #LoveCapeTown to direct the bloggers to must-see destinations throughout Cape Town. Read →
I love Twitter, the platform. But Twitter, the company, has often puzzled me. And I have often felt that Twitter the company is an organization that doesn’t really understand its own product. The #NASCAR Branded Hashtag page is just the latest evidence that Twitter often completely misses the point of what it has built. Read →
Caribou Coffee recently launched a new Twitter campaign, entitled You + Your Bou, to hear from customers about their lives and what they’re looking for from Caribou. Centered around the hashtag #MyBou, the aim of the campaign is both to better understand Caribou’s customers, and to engage them outside of the coffee shop. Read →
As you probably know, we have recently changed our name from TWTRCON to The Realtime Report. As with most re-branding efforts, this has created all kinds of complications, some of which we have yet to resolve. Today we’re asking you to help us solve one of them by voting for our new hashtag. Read →
Jimmy Fallon has done great work incorporating Twitter into his Late Night show. It’s probably the first television show to get viewers to participate in the broadcast in almost real time. Fallon calls the segment #latenighthashtags. He creates a topic, announces the hashtag on his show and then the following night reads off some of [...] Read →
The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.
Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →
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