A recent campaign by Nails Magazine illustrates the power of Pinterest as a visual marketing tool. Focused on creative designs for nails, the magazine also runs a Nail Art Gallery site – a forum for nail technicians and salon owners to share nail designs and receive feedback in the form of viewer likes, comments, shares and pins. The brand made a first foray onto Pinterest to help generate traffic, and saw huge results in terms of pageviews and Pinterest followers. Read →
The Intuit marketing team recently proved the power of social media in a campaign that combined mobile training and a social contest. Intuit – a global provider of financial software – is active on social media, and began this campaign looking to grow its Facebook audience and improve the brand’s online reputation. Read →
To promote the release of their second album, English indie pop band The xx used social media – including one social superfan and a global visualization tool to track album streams – and watched it go viral. Read →
In November of 2011, Chevy used Klout to promote the Chevrolet Sonic compact car in five different cities, loaning the car to 130 consumers with a Klout score of 45 or above. The promotion target consumers influential in topics like music, technology, adventure and travel, and ran in Chicago, San Francisco, New York City, Atlanta and Dallas. The results? Read →
The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →
There are several companies competing to be the leader in measuring influence, and many agencies and brands trying to figure out how useful those metrics are, and how to best incorporate them into their targeting and their campaigns. But what if, instead of measuring the influence of strangers and then trying to convert them into fans, you could do something even more effective: get people who are already fans, and give them the tools to become more influential.
That’s the idea behind Fanrank, a new Facebook app that rewards brands for spreading the word about your brand on Twitter and on Facebook. Read →
ShareThis, Starcom MediaVest and Rubinson Partners have released the results of the largest analysis of sharing patterns ever published. The team analyzed the digital patterns of sharing via the ShareThis widget, across 7 billion pages of content viewed in March 2011. The analysis encompassed 300 million users and more than 1 million different domains. The results are quite fascinating, and underscore just how significant sharing activity has become in driving internet traffic. Read →
CNN has released the results of of a June to August global study into the “power of news and recommendation” (POWNAR). The company surveyed 2300 global respondents, and used “semiotic analysis, neuro-marketing techniques, news tracking and an ad effectiveness survey to demonstrate that shared news drives global uplifts in brand metrics.” According to the survey, [...] Read →
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