“Klout has no interest in understanding the influence of minors. We are working with Facebook and Twitter on this, as well as building our own safeguards to make sure this does not happen.” — Klout CEO Joe Fernandez, November 11, 2011. I guess Joe has changed his mind, since this week, Klout delivered the following letter, addressed to “Dear Teen Influencer and Parent,” as part of a Perks promotion on behalf of Clean & Clear’s Morning Burst Body wash: Read →
It’s hard to know exactly what an influence score measures. But can we tell if a given user’s score on a platform like Klout, Kred or PeerIndex is a “good” score? Read →
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read →
Not all influence measurement tools work the same way, and picking the right tool for the job is critical. The first question to ask yourself: are you trying to score, rank or analyze large numbers of people—or are you trying to identify and understand the people who are influential in a given subject matter, topic or market? While most users will happily focus on managing their own personal influence scores on Klout or Kred, serious business users, agencies and marketers also need to understand the range of enterprise-level tools that offer a deeper look at how online conversations are shaped. Read →
The Realtime Report’s Guide to Influence Measurement Tools examines personal influence measurement tools–Klout, Kred, PeerIndex, TweetLevel and PeekAnalytics–which measure the influence of individual social network users, as well as contextual influence measurement tools from TRAACKR, mBLAST, SpotInfluence and Appinions, which are designed to look at influence in the context of topics, subject matter expertise, and how conversations are shaped and shared online. Read →
It’s that time of year, and we couldn’t help looking back to see what our most popular #RLTM posts were in 2011. Check them out here… Read →
In the coming months the conversation about online influence measurement will expand from a focus on user-scoring to a broader understanding of how to manage influence relative to a specific brand or conversation. One of the pioneers in this industry is Appinions, is introducing a new feature, the influencer gap report, designed to answer the question: “Who should be talking about you–but isn’t?” Read →
Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →
Klout has made some concrete changes to protect the privacy of unregistered users. The company is no longer creating profiles or scores based on unregistered Facebook users, and has removed any that were created from the system. Are these changes enough to address users’ concerns about privacy? Read →
Last week, Klout began creating new user profiles and scores based on data pulled from Facebook. This means that, if you have your Facebook account linked to your Klout profile, you will start seeing your Facebook friends and family (including kids as young as 13) appear in your Klout influence network, with Klout scores assigned to them–something which has raised major privacy concerns. But there’s another issue, and one that is very serious for any company that is using Klout scores to inform business decisions (like hotel perks, customer service triage, blogger outreach, hiring or grading decisions decisions (video at 3:17)): the new system is creating duplicate accounts for the same individual — with different Klout scores. Read →
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