Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media platforms, according to new research published by customer experience management company Satmetrix. The research shows that 39% of companies have no social media tracking in place at all. But that figure shifts to 51% if you break out B2B companies, compared to 22% of B2C companies. Read →
There’s a lot of talk about first-mover advantage among social media pioneers. But sometimes it’s better to take your time, according to the folks at Vestas, the big Danish wind energy company. Read →
Part 2 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our morning panel, “Listen Up! Turning Conversations into Business Opportunities,” with panelists Randall Brown, Gatorade’s Director of Digital Engagement, Jeff Cole, Kellogg’s Senior Manager Global Social Media Operations, Frank Eliason, Citibank’s SVP of Social Media, and Victoria Harres, PR Newswire’s Director Audience Development. The panel was moderated by Stephen D. Rappaport, Knowledge Solutions Director, ARF. Read →
It used to be that your marketing efforts had to find a way to INTERRUPT what the customer was doing— reading a magazine, watching a movie—and then convince them to pay attention to your message. Good luck with that these days. Today’s consumers and business people are distracted and perpetually multi-tasking. The DVD and streaming video services have put them in control of their own programming.
But today, customers are TELLING YOU what they need, when they need it, and how they want to hear from you. If you start LISTENING, you will be able to create marketing strategies that are more targeted, more relevant and more effective than any push-marketing initiative you’ve ever seen. Read →
When it comes to athletic shoes, Converse has run away with the title as the biggest sneaker brand on Facebook. Converse Chief Marketing Officer Geoff Cottrill says his advice to his company was to “do nothing special” when he first learned of its huge Facebook fan base. His directive was for his team to listen more than it talks on the social media site and to absolutely not bring its ad campaigns from other channels there. Read →
One in 4 shopping-related online comments are posted via a mobile device while consumers are in a store. Of those, the most frequent topic relates to the consumer’s interaction with staff, according to a new study released by social media intelligence vendor ListenLogic, who studied analyzed 16,500 public online and social consumer conversations across the retail and restaurant industries posted during Q1 2011. Read →
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