In terms of total time spent, watching video is the #1 online activity among China’s over 500 million internet users, according to new research by eMarketer and iResearch Consulting Group. During February 2012 alone, internet users in China watched 1.67 billion hours of online video. Read →
YouTube users across the U.S. and 64 countries in Africa and Asia watched a total of 231 million video streams of Olympics coverage; 72 million of these views came from the IOC’s Official Olympic Channel on YouTube. At its peak, YouTube delivered video for more than half a million livestreams at the same time. Read →
In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. The full numbers – 184 million people in the U.S. watching 36.9 billion online content videos – are equivalent to every single person on Earth watching at least five videos each. Read →
April was another record-breaking month for online video ads, which represented 1 in 5 videos watched online during the month in the U.S. Out of nearly 37 billion online video views in April by 181 million U.S. internet users, 9.5 billion were video ads, according to new data released by comScore’s Video Metrix service. Read →
British wireless and mobile provider O2 is running a holiday campaign complete with personalized messages from Santa on YouTube. Using the hashtag #O2santa, followers can tweet Santa a message they’d like him to read, and he will create and post a personal video on his YouTube channel in response. The aim is for followers to then share the video via social platforms, tweeting the personal message or emailing a link to the video. Read →
Over half of the American population views videos online, and many are doing so via mobile. According to new research by eMarketer, projected growth will bring US online video viewers to 60% of the general population and 76% of internet users by 2015. Read →
New data from comScore’s Video Metrix service reveals that 178 million U.S. Internet users – 85.6% – watched online video content in June 2011, with an average of 16.8 hours per viewer. U.S. internet users engaged in an all-time high of over 6 billion viewing sessions during the month, and viewed over 5 billion online video ads over that time period. Read →
A new study by Yahoo! measures the changes in the online video market over the past two years, including types of videos viewed, popular viewing times, video sharing, and the receptivity to advertisements within videos. More than half (57%) of users now watch online video on any given day, a 33% increase from 2009, and the types of video being viewed are changing. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →
.
|
