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Realtime Listening Panel at #RLTM NY 11 [Best of the Backchannel]

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Part 2 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our morning panel, “Listen Up! Turning Conversations into Business Opportunities,” with panelists Randall Brown, Gatorade’s Director of Digital Engagement, Jeff Cole, Kellogg’s Senior Manager Global Social Media Operations, Frank Eliason, Citibank’s SVP of Social Media, and Victoria Harres, PR Newswire’s Director Audience Development. The panel was moderated by Stephen D. Rappaport, Knowledge Solutions Director, ARF. Read →

Press Release: Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, …

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NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →

Video: How to Segment Your Audience on Twitter

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Managing a corporate Twitter account is like realtime publishing and, just like in the magazine world, you need to have an editorial plan and assign beats, says PR Newswire’s Victoria Harres in this interview with Women Centric’s Pattie Simone, which was filmed at TWTRCON NY 10 last June. Read →

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